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Jan 2017

At FutureMarketer, we are dedicated to helping business leaders and marketing practitioners win in a world shaped by digital marketing and innovation. Our digital marketing courses in Singapore will help you navigate the seemingly intimidating realm of digital.

Because the digital world changes so quickly, it is difficult for marketers to stay ahead of the curve. To ensure that you remain at the forefront of digital marketing, FutureMarketer takes a practical and ongoing approach to learning. Therefore, here are seven useful ways to enhance your digital marketing knowledge and become a future-ready marketer.

1. Enhance your knowledge of online advertising: Become AdWords Certified
Online advertising is a key tool in today’s digital marketing arsenal, and a great place to start is Google AdWords. So why not become AdWords certified? With Google AdWords certification training, you’ll learn about Google’s different types of ads including search, display, and video. When you sign up for Google Partners, you’ll get access to the free AdWords certification exams and relevant study material. Once you successfully complete the programme, you’ll even receive a certification you can proudly display on your LinkedIn profile. If you want to become AdWords Certified, our search advertising or display advertising course can help you.

2. Master Inbound Marketing: Study at HubSpot Academy
If you’re looking to attract visitors, convert leads, and close customers, then study at HubSpot’s online academy. It offers a free, self-paced marketing course on inbound marketing. Similar to Google, HubSpot offers a certification as a marketing badge of honour. And if you would like to learn practical ways to use inbound marketing, our digital marketing strategy course will help.

3. Learn how to share, analyze and convert with social media: Read Buffer’s blog
Social media is a constantly changing medium, and it can be challenging to keep up with emerging trends. So why not use a tool to streamline your Social Media Marketing efforts? Buffer is a social media scheduling app that also boasts one of the most popular content marketing blogs in the industry. This blog provides simple, actionable tips on social media, content marketing, and everything digital. Learn how to apply these techniques in our hands-on social media marketing course.

4. Identify what content is working well in your market: Try BuzzSumo
Would you like to find the most popular content in your industry? Previously you had to conduct hours of desktop research and scroll through countless pages to find such information. While several tools in today’s digital marketing space help you find this information in minutes, BuzzSumo gives you the added advantage of free searches (at least for the top 15 search results). BuzzSumo tracks content on all major social networking sites and ranks them based on the number of shares – it is a one-stop shop for everything sharable.

5. Get the latest updates in digital marketing, SEO, technology, & startups: Follow @randfish
Moz founder Rand Fishkin has been at the forefront of digital marketing since 2002. If you want to be up-to-date on the latest marketing, SEO and entrepreneurship trends, his Twitter account is the place to be. With more than 250k followers, this account also sets the benchmark for Twitter presence and engagement. Come for Rand’s insights, stay for his mustache!

6. Have fun while learning digital marketing: Watch Happy Marketer’s “Happy Hour
Happy Marketer’s tribe of digital marketing practitioners share their thoughts on the latest trends in Singapore’s digital marketing scene. At the helm is Happy Marketer’s founder and managing partner, Rachit Dayal, who holds the distinction of being Singapore’s first Google certified advertising professional. With their distinct brand of humour, the Happy Marketer team makes learning fun.

7. Digitally transform your business: Live by FutureMarketer’s SPARCS framework
Even with all the resources mentioned thus far, digitally transforming your entire business can be daunting. FutureMarketer understands this problem, and has developed our digital transformation framework (SPARCS) to help you bring about comprehensive digital transformation. The six elements of this framework work in tandem to create lasting and pervasive digital transformation. To see this framework in action, do attend our digital transformation training.

The digital marketing world is not easy to keep up with, and we hope to have made that task a little bit easier. Are we missing anything from this list? Please feel free to suggest other useful digital marketing resources, so that we can continue on our quest to helping you become future-ready! And to learn more about the topics mentioned above, check out our courses for business leaders and marketing practitioners.

Digital Transformation
Joe Escobedo
Joe Escobedo
[email protected]

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