Businesses often say they want to achieve digital transformation or become more ‘digital’, but are not specific or vivid enough in their ambition. This leaves their teams on the ground unsure of how to execute this digital change. The result? Digital transformation fails to make the transition from a set of PowerPoint slides to organisational reality.
That’s why we always suggest anchoring your digital ambition to some revenue or results in order to provide a clear, measurable rallying call for your team. Now, how do you go about doing that?
Watch these videos for an inside look into our digital marketing and transformation trainings: