Get the latest digital trends, tips and insights



Dec 2016

Is digital transformation a top-down or bottom-up process?

Rahul Asthana, Regional Marketing Director at Kimberly-Clark, sits down with Taru Jain, CEO of FutureMarketer, to discuss who should lead digital transformation.

A leader who is passionate about and immersed in digital transformation will give the rest of the organisation a digital ambition to gun for. How’s that for a trickle-down effect?

Digital marketing shouldn’t be the responsibility of your digital team alone. Every single employee in your organisation must play a part in it. So should business transformation be a top-down or bottom-up process? Watch the video below to find out!


Anupama Hegde
[email protected]

Post A Comment