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Dec 2016

Our CEO, Taru Jain, recently attended the CMO 3.0 event organised by Ctrl/Shift on the ever-evolving role of marketers in the digital era. During his talk, he spoke about digital transformation with leading marketers in the Asia Pacific region.

How should you bring about digital transformation in your organisation? You could create a ‘digital island’ – a group of digital experts separate from the rest of the organisation who will helm digital transformation.

Or, you could dissolve that ‘digital island’ and integrate digital into all existing organisational functions.

But hold on… should you hire new digital talent at all? Or simply equip your existing talent with the skills and knowledge needed to succeed in the digital age?

Watch the video below to discover the answers to these digital dilemmas.


Anupama Hegde
[email protected]

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