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23 Mar How To Achieve Holistic Digital Transformation

What is the future of digital? Will it be shaped by social media, mobile, or another digital innovation? No matter what the consumer trends are, the future of digital shares a common thread – the need for brands and organisations to digitally transform. Digital transformation is being increasingly bandied around as a new term; it is not. We have been helping executives with similar challenges for over 15 years through our digital transformation training.
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23 Mar Driving Your Business Forward Through Digital Transformation – Part III

In the first and second articles in our S.P.A.R.C.S. series, we introduced you to three elements which form the heart of the S.P.A.R.C.S. framework: ambition, revenue and results. In this article, we focus on the ‘C’ of S.P.A.R.C.S. - Culture and discuss five cultural barriers to digital transformation that we’ve seen across different organisations. We then offer some recommendations on how to overcome them.
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23 Mar An Inside Look Into Our Digital Marketing Trainings

Businesses often say they want to achieve digital transformation or become more ‘digital’, but are not specific or vivid enough in their ambition. This leaves their teams on the ground unsure of how to execute this digital change. The result? Digital transformation fails to make the transition from a set of PowerPoint slides to organisational reality.
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