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Jul 2016

Have you heard about the new business model taking China’s social media space by storm? It’s called Fenda.

Fenda is an app where you pay to ask a question to an influencer or celebrity, and get paid when people want to hear that celebrity’s answers. So if you ask a great question, you stand to make more than what you paid the celebrity.

Think Quora, but with a monetisation element!

Future-ready takeaway:

Consumers are curious about celebrities and keen to get exclusive insights into their lives. Fenda monetises this desire through a clever peer-to-peer model.

Read more about Fenda here.

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We can help. View our social media workshops and consulting services here.

Anupama Hegde
[email protected]

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