Have you heard about the new business model taking China’s social media space by storm? It’s called Fenda.
Fenda is an app where you pay to ask a question to an influencer or celebrity, and get paid when people want to hear that celebrity’s answers. So if you ask a great question, you stand to make more than what you paid the celebrity.
Think Quora, but with a monetisation element!
Consumers are curious about celebrities and keen to get exclusive insights into their lives. Fenda monetises this desire through a clever peer-to-peer model.
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