Our Approaches

Digitally transform your business with SPARCS

Our Digital Transformation Approach

Becoming more ‘digital’ is crucial but different stakeholders within a business will have different perspectives on:

  • What digital transformation looks like?
  • How and when will we get there?

To align leaders on digital transformation and give them the confidence to take their business forward in a digital world, we developed the SPARCS framework.

Our SPARCS framework asks leaders to look at 6 components to digitally transform their business:

  • Structure
  • People
  • Ambition
  • Revenue/ Results
  • Culture
  • Systems and Processes

These 6 elements work in tandem to bring about pervasive and lasting digital transformation.

To see how you can use SPARCS to accelerate digital transformation in your business, attend our Digital Transformation training or drop us a line at [email protected].

Forget the 4 P’s of marketing, S.A.V.E your brand

Our Approach to Strategy in a Digital World

In today’s digital world, the traditional 4 P’s do not take brands as far as they used to. Instead, S.A.V.E is the way for you to better connect with today’s digitally savvy customers.

This approach is agile and customer-centric as it embraces today’s reality of a socially connected, digitally savvy consumer.

So, what does S.A.V.E stand for?


To see how your business can use S.A.V.E to become future-ready in the digital age, attend our Digital Strategy training or drop us a line at [email protected].

S.T.E.M your digital hiring process

Our Approach to Hiring Digital Talent

Managing a business in a digital age can be daunting, especially if you are unsure of how to hire the right team members. At FutureMarketer, we use our S.T.E.M approach to guide clients on recruiting digital talent.

S.T.E.M helps you clarify the skills your business actually needs rather than the skills you think you need by cutting out digital jargon.

So, what does S.T.E.M* stand for?

S.T.E.M helps define your digital role based on what the person will have to:

  • Sell
  • Think
  • Execute and
  • Manage

(*For more info on S.T.E.M, please check out our tips on The Easiest Way to Hire Digital Talent.)

For an easier way to hire digital talent, attend our Digital Transformation training or drop us a line at [email protected].