Digital Transformation

Digitally transform your business with SPARCS

Our Digital Transformation Approach

What is Digital Transformation?

Digital Transformation is a change management process where you use digital technologies to transform your business from its current state to an improved one.

Essentially, it is an ongoing process to re-architect your business in a world increasingly driven by digital innovation.

In a marketing context, digital transformation indicates the better use of digital technologies and data to improve your business by better engaging stakeholders and customers.

What are the benefits of Digital Transformation?

The benefit of any digital transformation programme is to directly or indirectly improve business performance. For example, digital transformation could impact the topline in several ways. It could help you find new digital channels to go to market.

It could also help you digitally engage new customers or consumers with your business. Digital transformation could improve your operating performance through technologies that make processes easier and more efficient. It might even open up opportunities to create entirely new business models.

Our Digital Transformation Approach

Becoming more ‘digital’ is crucial but different stakeholders within a business will have different perspectives on:

  • What digital transformation looks like?
  • How and when will we get there?

To align leaders on digital transformation and give them the confidence to take their business forward in a digital world, we developed the SPARCS framework.

Our SPARCS framework asks leaders to look at 6 components to digitally transform their business:

  • Structure
  • People
  • Ambition
  • Revenue/ Results
  • Culture
  • Systems and Processes

These 6 elements work in tandem to bring about pervasive and lasting digital transformation.

To see how you can use SPARCS to accelerate digital transformation in your business, attend our Digital Transformation training or drop us a line at [email protected].

S.T.E.M your digital hiring process

Our Approach to Hiring Digital Talent

Managing a business in a digital age can be daunting, especially if you are unsure of how to hire the right team members. At FutureMarketer, we use our S.T.E.M approach to guide clients on recruiting digital talent.

S.T.E.M helps you clarify the skills your business actually needs rather than the skills you think you need by cutting out digital jargon.

So, what does S.T.E.M* stand for?

S.T.E.M helps define your digital role based on what the person will have to:

  • Sell
  • Think
  • Execute and
  • Manage

(*For more info on S.T.E.M, please check out our tips on The Easiest Way to Hire Digital Talent.)

For an easier way to hire digital talent, attend our Digital Transformation training or drop us a line at [email protected].