Digital for CXOs
What CXOs Need to Learn about Digital
Who should join?
CXOs and senior leaders who understand the importance of digital in their business future and want to lead it more effectively
- Spot digital opportunities across the business – going beyond ‘digital campaigns’ and ‘Facebook likes’
- Ensure all digital activity strengthens the core business purpose and starts and finishes ‘on-strategy;’ not just end up with disparate digital assets
- Understand digital platforms and execution well enough to ask the right questions that drive higher ROI
- Prepare for future technology and consumer behaviour trends