Digital ROI

Digital ROI

Measuring Marketing ROI in the Digital Age

Who Should Join?

Marketing managers and above; business leaders

Learning outcomes
  • Understand the key ROI models that can be used to assess Digital Marketing investment
  • Ask the right questions when it comes to digital investment
  • Apply best practice measurement and ROI principles
  • Evaluate digital investment in conjunction with other forms of marketing investment
What our valued clients say about our Digital ROI training

Enjoyable, eye-opening and pushes the boundaries of all functions within marketing

– Marketing & category Director at Starbucks

Highly skilled and experienced digital marketing strategist who has the ability to impart his knowledge in a logical, relevant and simple manner.

– Head of Marketing at MasterCard

He was able truly deliver new insights to our senior leadership team on how they should be thinking strategically about digital marketing in our business.

– Worldwide Director of Digital Strategy & Platforms at Johnson & Johnson

The best digital consultant I have ever worked with. Worth all the time and effort

– Marketing manager at Fuji Xerox

Most useful series of courses I have attended at work. Great facilitator, excellent materials. Fantastic. I want the entire team to go through this.

– General Manager at Fonterra

Very enlightening view of digital marketing

– Regional CFO at Omnicom Group

Challenging and mind opening!

– Head of Planning at Leo Burnett Worldwide

Excellent. Relevant. Inspiring!

– China CEO at PHD Worldwide

Deep insights, expert knowledge, and creative way to teach and deliver learnings allowed me to leave with actionable tools and “AHA’s” that I will apply immediately.

– General Manager at Neutrogena

Smart, objective oriented professional who can help companies and people achieve their full potential with his knowledge and insights.

– Group Finance Director at Dentsu Inc.

M&C Saatchi
Provides tremendous insights into engaging consumers in today’s world. Recommendations are always rooted in business reality which enables credibility among marketers moving into new marketing & communication territories.

– Founding Partner & CEO at M&C Saatchi

I attended a Digital Marketing Certification taught by Taru in September of 2015 and was very impressed by Taru’s facilitation of the course. His frameworks for thinking about marketing in today’s omni-channel landscape cleverly deconstructed what can be a very complex arena. They have stuck with me and I still reference them in my day to day. I would highly recommend…

– Director CPG Omni-Channel Media

Joint Commission Resources
Taru is an outstanding educator. He offered expert insights and helpful guidance during the course he co taught for the Notre Dame/Rutgers digital marketing course in Chicago in September 2015. He has a high level of knowledge of the digital marketing industry combined with practical experience.

– Executive Director, Publications and Education, Joint Commission Resources

Investment Management
I attended the Digital Marketing course offered by Executive Education at Rutgers University in October 2015. Taru Jain was the lead professor and he was excellent. As I grow my own company, Taru’s insights on Digital Marketing opened my eyes to marketing on the Internet and will be invaluable to me. I highly recommend Taru and FutureMarketer for any company looking to.

– John Gavin Investment Management

Beam Suntory
I had the privilege of taking a digital marketing course with Taru. He covered a wide range of topics from digital strategy, search engine marketing to digital ROI. Taru possesses the ability to deliver relevant and actionable information on the ever changing digital world. He is able to distil complex issues into key takeaway. More importantly,

– Brand Manager Midori at Beam Suntory