Digital Strategy

Digital Strategy

Creating Effective Digital Marketing Strategies

Who should join?

Marketing Managers and above

Learning outcomes
  • Understand how digital impacts all elements of the marketing mix
  • Set the right objectives for a digital strategy and apply strategic digital planning models
  • Integrate digital initiatives into overall campaign strategies
  • Assess and analyse consumer insight and competitor intelligence
What our valued clients say about our Digital Strategy training

Excellent, very relevant, very knowledgeable consultant

– COO at Starbucks Philippines

Highly skilled and experienced digital marketing strategist who has the ability to impart his knowledge in a logical, relevant and simple manner.

– Head of Marketing at MasterCard

I had the privilege to participate in a Digital Leadership training conducted by Taru. The content he presented was highly relevant to the audience allowing us to gather practical learnings that could be directly applied to our jobs. Taru is extremely knowledgeable in Digital and has this secret recipe to keep his audience constantly engaged, even after the fourth day.

– Sebastien Lepez
Integrated Marketing Communications Director APAC, Vision Care at Johnson & Johnson

The best digital consultant I have ever worked with. Worth all the time and effort

– Marketing manager at Fuji Xerox

Most useful series of courses I have attended at work. Great facilitator, excellent materials. Fantastic. I want the entire team to go through this.

– General Manager at Fonterra

Excellent. Provocative. Practical in how to take control (of digital) for the business.

– APAC CEO at Omnicom Group

Challenging and mind opening!

– Head of planning at Leo Burnett Worldwide

Excellent. Relevant. Inspiring!

– CEO at PHD Worldwide China

Both inspiring and practical. Helps you understand the how, and not just the why

– President at DDB

Ogilvy & Mather Advertising
Enabled me to develop and introduce solutions that a potentially difficult client would find easy to accept.

– Senior Manager Digital User Experience at EE Limited

Deep insights, expert knowledge, and creative way to teach and deliver learnings allowed me to leave with actionable tools and “AHA’s” that I will apply immediately.

– General Manager at Neutrogena

Provides tremendous insights into engaging consumers in today’s world. Recommendations are always rooted in business reality which enables credibility among marketers moving into new marketing & communication territories.

– Founding Partner & CEO at M&C Saatchi

Relevant, engaging and thought-provoking! Very insightful.

– Country CEO at Lowe and Partners

Ogilvy & Mather Advertising
Sharp, commercial, engaging and most importantly funny.

– Group Strategic Director at Ogilvy & Mather

I attended a Digital Marketing Certification taught by Taru in September of 2015 and was very impressed by Taru’s facilitation of the course. His frameworks for thinking about marketing in today’s omni-channel landscape cleverly deconstructed what can be a very complex arena. They have stuck with me and I still reference them in my day to day. I would highly recommend.

– Director CPG Omni-Channel Media

Joint Commission Resources
Taru is an outstanding educator. He offered expert insights and helpful guidance during the course he co taught for the Notre Dame/Rutgers digital marketing course in Chicago in September 2015. He has a high level of knowledge of the digital marketing industry combined with practical experience.

Р Executive Director  Publications and Education, Joint Commission Resources

Investment Management
I attended the Digital Marketing course offered by Executive Education at Rutgers University in October 2015. Taru Jain was the lead professor and he was excellent. As I grow my own company, Taru’s insights on Digital Marketing opened my eyes to marketing on the Internet and will be invaluable to me. I highly recommend Taru and FutureMarketer for any company looking to.

– John Gavin, Investment Management

Beam Suntory
I had the privilege of taking a digital marketing course with Taru. He covered a wide range of topics from digital strategy, search engine marketing to digital ROI. Taru possesses the ability to deliver relevant and actionable information on the ever changing digital world. He is able to distil complex issues into key takeaway. More importantly,

– Brand Manager, Midori at Beam Suntory