Practitioners

SOCIAL MEDIA & FACEBOOK MARKETING

YOUR TEAM: Who should attend?

Your team members from the following departments will benefit most from this digital marketing training:

  • Marketing
  • PR & Communications
  • Branding
  • Business Development
  • IT
  • Product Management
  • Legal
CAPABILITIES: Your team will know how to:
  1. Build a loyal and engaged social media following
  2. Engage and leverage online influencers to amplify your content
  3. Invest in the right social media channels for your business
  4. Perform a social media audit to optimise and improve your campaigns
  5. Build a comprehensive social media governance policy

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SEARCH ADVERTISING

YOUR TEAM: Who should attend?

Your team members from the following departments will benefit most from this digital marketing training:

  • Marketing
  • SAdvertising
  • PR & Communications
  • Branding
  • IT
  • Copywriting
  • Design
CAPABILITIES: Your team will know how to:
  1. Prepare to ace your Google AdWords certification exam (Search Advertising)
  2. Maximise your company’s visibility on key search engines
  3. Use our AdWords training to optimise your campaigns and improve conversions, traffic and other marketing objectives
  4. Upload email lists for search, Gmail, and YouTube ad targeting
  5. Master remarketing to reach the right audience in the right places online

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DISPLAY ADVERTISING

YOUR TEAM: Who should attend?

Your team members from the following departments will benefit most from this digital marketing course in Singapore:

  • Marketing
  • Business Development
  • Design
  • IT
  • Copywriting
  • Branding
CAPABILITIES: Your team will know how to:
  1. Prepare to ace your Google AdWords certification exam (Display Advertising)
  2. Develop compelling and effective display advertising campaigns with our Google AdWords training
  3. Optimise your campaigns to improve conversions, traffic and other marketing objectives
  4. Navigate the Google Display Network to enhance your brand’s online visibility
  5. Master remarketing to target the right audience in the right places

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SEARCH ENGINE OPTIMISATION

YOUR TEAM: Who should attend?

Your team members from the following departments will benefit most from this search engine optimisation training:

  • Marketing & Advertising
  • Business Development
  • Sales
  • Design
  • Copywriting
  • PR & Communications
  • Branding
CAPABILITIES: Your team will know how to:
  1. Implement large SEO projects in your organisation after this SEO workshop
  2. Ensure your brand is ranking highly on Google and other search engines
  3. Optimise your marketing content for greater readability and shareability
  4. Use website organisation principles for maximum internal links
  5. Improve your marketing ROI while minimising your costs

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GOOGLE ANALYTICS: FUNDAMENTALS

YOUR TEAM: Who should attend?

Your team members from the following departments will benefit most from this Google Analytics training:

  • Marketing
  • Business Development
  • PR & Communications
  • Branding
  • IT
  • Designers
  • Finance
CAPABILITIES: Your team will know how to:
  1. Prepare to ace your Google Analytics certification exam
  2. Think strategically about web analytics in your organisation
  3. Gain Google Analytics knowledge through real-life case studies and industry best practices
  4. Convert digital data into profitable insights for your business
  5. Increase your online conversion rates

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WEBSITE & MOBILE USER EXPERIENCE

YOUR TEAM: Who should attend?

Your team members from the following departments will benefit most from this digital marketing training:

  • Marketing & Advertising
  • Design
  • IT
  • PR & Communications
  • Branding
CAPABILITIES: Your team will know how to:
  1. Execute user-centered design frameworks
  2. Use analytics to gain insights into your user experience
  3. Master mobile-specific UX design strategies
  4. Utilise UX design best practices for display advertising
  5. Design user experiences for social media
  6. Discover UX lessons to apply to your content strategies
  7. Minimise costs by crowdsourcing your UX design and testing

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DIGITAL STORYTELLING

YOUR TEAM: Who should attend?

Your team members from the following departments will benefit most from this digital marketing training:

  • Marketing & Advertising
  • Branding
  • Creative (Design + Copywriting)
  • Account Management
  • Account Management
  • Branding
CAPABILITIES: Your team will know how to:
  1. Build a consistent brand story across your digital channels
  2. Marry copywriting with design to improve your brand story
  3. Reassess the design of your digital ads with the end-goal of optimising user experience
  4. Master digital storytelling to generate brand loyalty among digitally savvy customers
  5. Identify best practices across diverse industries such as e-commerce, retail and consumer goods and services

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