Google Analytics Advanced Course

Transform your online data into profitable insights

Your Challenges

  • Do you struggle to justify your marketing ROI?
  • Do your conversions or leads continue to decrease?
  • Are visitors dissatisfied with your online experience?

If you’re facing any of these challenges, our course is the right one for you!

(Want to pass the Google Analytics certification exam? Check out our Google Analytics Certification Training.)

Who Should Join?

  • Senior planners
  • Analytics professionals
  • Web developers
  • Mobile developers
  • IT professionals

Learning Outcomes

  • Understand the lifetime value of your customers and their retention
  • Track users across web, mobile and complex conversion points
  • Understand and analyse data with proven methodologies

Training Summary

Topics Covered

Analytics Lifecycle (KICKSTART)
  • Matching KPIs and business objectives related to Google Analytics
  • Installation and integration on all channels, tools and data sources
  • Campaign and channel tracking for advertising, marketing, social and email
  • Key activity and conversion tracking with data verification on real sources
  • Segmentation and user analysis to understand persona behaviour
  • Testing and optimisation to drive results and conversions
  • Attribution and ROI modeling to draw multi-touchpoint attribution models
  • Creating customised reports and dashboards for different teams in your organisation
  • Training and development to help your team derive insights and drive action
Data Analysis
  • Segmentation by user type
  • Channel performance analysis
  • Multi-channel funnel analysis
  • Micro conversions and customer journey
  • Tracking leads, forms and phone calls
  • Campaign optimisation through data
  • Page optimisation through data
  • Content optimisation through data
  • Funnel and checkout optimisation through cata
  • Building custom reports
Google Analytics (Mobile)
  • Android SDK
  • iOS SDK
  • Mobile web installation
  • Cross device data
  • Event and screen tracking
  • Install attribution
  • Differences between web and mobile
  • Tracking the full value of mobile
Google Analytics (Web and Configuration)
  • Profile filters
  • Regular expressions
  • Custom metrics and dimensions
  • Google analytics cookies
  • Enhanced ecommerce
  • Cost data import
  • Measurement protocol
  • Roll up accounts
  • Universal analytics
  • Remarketing through analytics
  • Cross and subdomain tracking
  • Dimension widening
Google Tag Manager (Technology)
  • User management
  • Google analytics tags
  • Cross domain tracking
  • Auto event listeners
  • The data layer
  • DoubleClick floodlight tags
  • Custom HTML tags
  • Managing versions
  • Previewing

Register For This Workshop

Course

Current Price

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Google Analytics Advanced
(28-29 November 2017)
Google Analytics Workshop

S$1,000

Learn from Google Certified Analytics Trainers

Sanchit Mendiratta “The Analytics Ace”

Senior Trainer (Marketing Analytics and Technology)

  • Over 10 years of experience in using analytics to help leading drive digital excellence
  • Certified Google Analytics and AdWords professional
  • Devised analytics strategies for the National University of Singapore and The Coffee Bean & Tea Leaf, among others

Who has joined our training?

We’ve been fortunate to train over 15,000 executives at some of the world’s best companies.

Starbucks
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J&J
K-vlerk
Fonterra
Sodexo
Neutrogena
Fuji Xerox
MasterCard
M&C-Saatchi
Omnicom
PHD