SEO Course in Singapore I FutureMarketer
 

SEO & Content Marketing

Search Engine Optimization Course

4.4 10

Effective Search Engine & Content Optimisation Strategies

Who should join?

Savvy marketers, sales executives, corporate communications officers and web/IT professionals who are already making investments into digital marketing

Learning Outcomes

  • Implement large SEO projects in your organisation
  • Ensure your brand is ranking highly on Google and other relevant search engines and platforms
  • Master keyword research including popular tools for brainstorming, organisation & data collection
  • Use key site organisation principles for maximum internal links & ranks
  • Learn about creating linkbait and link building

Summary of Training

  • Investment: S$995
  • Includes: Lunch, Refreshments, Handouts, Certificate of Completion
  • Trainers: Owen Xia
  • Where: M Hotel, Singapore
  • Also available as: a customised half-day, one-day or two-day corporate training

For any questions, please drop us at a line at [email protected] or call us at (+65) 6653 8065.

What will you learn?

Introduction to SEO
  • Why SEO Matters
  • History of Search
  • Search Engine Basics
  • Karate SEO Process
Keyword & Research
  • Advanced Search Operators
  • Keyword Selection Process
  • Long Tail Keywords
  • Competitor Analysis
Architecture
  • Flat vs Deep Sitemap
  • Internal Links
  • Content Naming
  • International SEO
Relevant Content
  • On-page Optimisation
  • Image Optimisation
  • Common On-Site Issues
Creating Linkbait
  • Linkbait That Gets Links
  • Types of Linkbait
  • Common Objections to Content
  • Why Linkbait Fails
  • Linkbait Creation Brief
  • Linkbait Conceptualization
  • Linkbait Background Research
  • Linkbait Design Elements
Authority & Link Building
  • Link Analysis
  • Why Link Building Fails
  • Principles of Expert Outreach
  • Strategies in Promoting Content
  • Finding Experts & Prospects
  • Rules of Contacting Experts
  • Essential Tools for Link Building
  • Common Mistakes in Expert Outreach
Technical
  • Crawling Principles
  • Domain Strategy
  • URL Strategy
  • Sitemaps & Feeds
  • Robots.txt
  • Common Indexing Errors
Experience
  • Landing Page & UI
  • Duplicate Content Issues
  • Site Speed
  • SoLoMo Beyond Website SEO
Tools & Resources
  • Browser Tools To Know
  • Keyword Research
  • Competition Research
  • Crawlers
  • Rank Checkers
  • Link Research
  • Sites, Blogs & Videos to Follow

Register For This SEO Workshop

Course

Current Price

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Search Engine Optimisation & Content Marketing
On-site SEO, Technical SEO, Link Building & Content Promotion SEO & Link Building Workshop

S$995 +GST

COURSE REVIEWS

What did you like about the course?

Speaker abilities to teach technical concepts and to get students' attention.

What would you improve about the course?

"Time repartition
Be more focus on SEO/technics (no need to speak about business strategy)
More cases on students' company/projects".

What did you like about the course?

Learnt a lot more about SEO.

What did you like about the course?

2 days training is just about enough.

What did you like about the course?

Rachit was able to discuss all concepts I need to know in SEO. He was able to discuss necessary topics that are important with SEO and was able to answer all my issues or concerns.

What would you improve about the course?

make it a 3 day class to dive deeper in technical topics.

What did you like about the course?

Informative, practical, generate ideas, meet new friends.

What would you improve about the course?

"Maybe need to update the outline given to the presentation. "

What did you like about the course?

Rachit was willing to look into all the individual websites and offer feedback despite it being a group event.

What would you improve about the course?

Would link it more closely (in terms of timing) with related courses on social media marketing, analytics etc. Would be useful to learn all those things in a short span of time rather than over a few months!

What did you like about the course?

Easy to understand yet in-depth information about SEO.

What would you improve about the course?

Perhaps more breakout sessions on our own website.

What did you like about the course?

The time to work on our own sites as a practice and applying what we learn. Hence, it makes the learning relevant and practical. The trainer also goes around to help troubleshoot participants issues with SEO on their sites.

What would you improve about the course?

networking event after the class, I'm not sure if there is.

What did you like about the course?

Could learn skills significant for my content planning purposes.

What would you improve about the course?

More case-by-case studies.

What did you like about the course?

Excellent relevant content (to my job).

What would you improve about the course?

I would attend the second day.