YouTube Advertising: Fundamentals - futuremarketer
 

YouTube Advertising: Fundamentals

YouTube Advertising: Fundamentals

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Using Platforms like YouTube to Build Your Brand

Who should join?

Business owners, marketing managers, media planners, web developers, copywriters, and advertising executives who want to learn the ins and outs of video advertising with Google AdWords.

Learning Outcomes

  • Prepare to ace your Google Video Advertising certification exam
  • Learn how to set up effective YouTube ad campaigns through interactive games and video references
  • Optimise video campaigns and in-display ad creative
  • Master channel management strategies for YouTube including re-marketing

Summary of Training

  • Investment: S$1,495
  • Includes: Lunch, refreshments, digital handouts, certificate of completion
  • Trainers: Owen Xia
  • Where: Jen Hotel Singapore
  • Available as: a customised half-day, one-day or two-day corporate training

For any questions, please drop us at a line at [email protected] or call us at (+65) 6653 8065.

Our other relevant courses include Search Advertising with Google and Display Advertising with Google.

What will you learn in this Video Marketing Training?

Your YouTube channel and Google+
  • What happens when connecting channels
  • What are the benefits of connecting your YouTube and Google+ channels
  • Picking the right name for your channel
YouTube Video Editor
  • Adding clips
  • Trim, lengthen, and cut clips
  • Customize and add effects
  • Adding music, customizing volume
Using AdWords to create video ads
  • Use the right tool for your business goals
  • Using the Ad gallery
  • Benefits of advertising with AdWords for video
  • Select your targeting settings
  • Create a call-to-action overlay for your YouTube video
Remarketing to YouTube viewers with AdWords
  • The benefits of video remarketing lists
  • Key features of video remarketing
  • Types of viewers you can reach through remarketing lists
  • Add a remarketing list to an existing campaign
About reserved media placements on YouTube
  • About reservation campaigns
  • Benefits of advertising on a reservation basis
  • Buying reservation advertising
  • Ad formats available on a CPM basis
  • Ad formats available on a CPD basis
  • Targeting options
Tips for optimizing video campaigns
  • Adding exclusions to your video campaign
  • Improving your bidding strategy
  • Adding and excluding placements
  • Adding a call-to-action overlay
  • Using video remarketing
  • Using advanced campaign settings
Measuring performance of video campaigns
  • Measuring image and video ad performance
  • See how your display ads are performing
  • Track customer interactions with free clicks data
  • Conversion Tracking
  • Using third-party tracking pixels
Measuring brand awareness
  • Networks for your branding campaign
  • What to measure for brand awareness
  • Track customer interactions with free clicks data
  • Conversion tracking
  • Using third-party tracking pixels
YouTube Analytics
  • Viewing data in YouTube Analytics
  • Filtering options available
  • Charts & graphs available
  • Conversion tracking
  • Using third-party tracking pixels

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Course

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Video Advertising with Google
AdWords (Video Advertising) + Google Video Certification Exam) Video Advertising Workshop

S$1,495 +GST

COURSE REVIEWS

What did you like about the course?

Speaker does not mind explaining the concepts again when we do not understand.

What would you improve about the course?

More hands on exercises in setting up campaigns.

What did you like about the course?

Hands on activity

What would you improve about the course?

Pace out the lesson a little. 2 days is too short.

What did you like about the course?

Loved the venue and the video creation process was helpful!

What would you improve about the course?

Exam was a little difficult.

What did you like about the course?

The group size is just nice. Training was very informative and I liked that there were some hands-on activities.

What did you like about the course?

Trainers were experienced & engaging. I look forward to another 2 courses.

What would you improve about the course?

Printed notes can be printed bigger, as the point forms for each slide was difficult to read for future reference.

What did you like about the course?

useful

What would you improve about the course?

live demo

What did you like about the course?

The practice exercises in which we were able to try out the user interface.

What would you improve about the course?

Focus more on using the platform rather than passing the test.

What did you like about the course?

"Friendlyness.

Willing to explain in more simpler term as i ask.

I like the presentation slide that just stright to the points for us to get it and using table for better focus.

I like how how the way they get us to do the practice together.

I like that they actually give us an answer sheet for reference.

It is useful and easiler for me to catch up. As i am more a person that need visual and demostration.
"

What would you improve about the course?

mm, for industry level, i believe poeple wouldn't have issue. But it is harder for me as it was too fast in term of the speed speaker and some term are hard.

What did you like about the course?

It was done well.

What did you like about the course?

Relax, notes given
friendly helpful trainers.
Good timing.

What would you improve about the course?

"Words printed on slides (notes) too small. Larger print is better.
more on creative, targetting where i m weak"

What did you like about the course?

The group work and interaction.

What did you like about the course?

"Many interactive games that increase the fun of learning- facilitates understanding as well

Fun and animated trainers- great video references!"

What would you improve about the course?

"More hands on approach- provide dummy account for all of us to practice on

Everyone to introduce themselves at the start of the course- networking and exchange namecards

More best practices and previous real life experiences- success, failures, optimisation techniques etc"

What did you like about the course?

speakers were good

What would you improve about the course?

duration

What did you like about the course?

The number of example videos shown

What would you improve about the course?

More time given to technical aspects